Edith Heroux

Trade promotion management in consumer packaged goods has evolved from spreadsheet-based planning to sophisticated real-time analytics systems. Behind this transformation lies a complex technical architecture that most category managers interact with daily without fully understanding how it operates. The computational demands of analyzing millions of SKU-level transactions, modeling price elasticity across thousands of retail locations, and predicting promotional incrementality require infrastructure far beyond traditional on-premise systems. Understanding the mechanics of how modern cloud-based AI systems process trade promotion data reveals why leading CPG companies have fundamentally redesigned their technology stacks over the past five years. The foundation of modern trade promotion optimization rests on AI Cloud Infrastructure that operates across three distinct computational layers, each serving specific analytical functions. The ingestion layer continuously pulls data from reta...